NEWS RELEASE: ANOMALY PANOPLY LAUNCHES CUTTING-EDGE DIY NO-INVENTORY ONLINE STORE

NEWS RELEASE
For Immediate Release
April 4, 2017
ANOMALY PANOPLY LAUNCHES CUTTING-EDGE DIY NO-INVENTORY ONLINE STORE AT ANOMALYPANOPLY.COM
“Most of the products in the store could not have existed a few weeks ago,” says owner Gayla Groom.
pink octopus dress at anomaly panoply

 Eugene, Oregon; San Pedro La Laguna, Guatemala; Cyberspace. Anomaly Panoply, a DIY no-inventory online store, opened its doors today at anomalypanoply.com. “Most of the products in the store could not have existed a few weeks ago,” says owner Gayla Groom.

“In February the Metropolitan Museum of Art released the images of the 375,000 public-domain artworks in their collection for unrestricted use,” says Groom.  “That action coincided with my desire to build a no-inventory online store, and the result is magical.”

The shop features public-domain artworks sublimation-printed onto fabric, then cut and sewn into garments and bags; it also features artworks sublimation-printed onto mugs, and printed as archival-quality posters.

Groom created the store and its products using an integration of Shopify and Printful. She says it’s a good business model for someone with time and skills but little money — her monthly overhead is “under $50”.

Why the funny name? “It just came to me,” she says. “An anomaly is something unexpected. A panoply is an impressive array. So Anomaly Panoply is an impressive array of unexpected things. I had to look up how to pronounce ‘panoply’. And I’m happy for people to pronounce the name any way they want.”

Groom formerly operated a store in Portland, Oregon, called Animate Objects. “I believe that objects can have consciousness, to various extents,” she says. “In my new store, I’m combining ‘blank’ objects with artworks to create things that have never existed before. I treat them with respect. I research the artworks to learn their story, and to learn their artist’s story, and I share that information which, after all, is part of the object.”

Groom says her inspiration in opening the store was to “get me and my 5 cats and 2 dogs out of Guatemala and home to Cascadia. I’m ‘trapped by love’ for my animals. I’m praying to the ecommerce gods that I’ll make enough money with Anomaly Panoply to get all of us home.”

Contact: anomalypanoply@gmail.com.


Leave a comment

Please note, comments must be approved before they are published